Long Tailed Monkey Three Letters
Long Tailed Monkey Three Letters – In the world of SEO, we are all looking for “the next big thing” to score a high ranking on Google’s algorithm. It can be all too easy to be mesmerized by the staggering number of results that a single Google search result can yield. Millions of results for a simple, generalized topic – what are the chances that anyone will even see your content, let alone click on it?
Not very well, which is why an increasing number of SEO-savvy bloggers and marketing experts are looking for a new, more organic and targeted approach – long tail keywords.
Long Tailed Monkey Three Letters
To begin, let’s address the first and most obvious question on the table – what exactly are long-tail keywords, anyway, and how are they different from traditional SEO keywords?
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For those who don’t know, long tail keywords are keywords that are longer than traditional keywords, more specific, and targeted at much lower traffic search results. These facts are related. Their more specific rating makes them appear in search results with fewer searches. The trade-off to this is that because there are fewer searches, you have a much greater chance of ranking higher, thus generating traffic and business.
Which is better – ranking #123 in a keyword for which there are hundreds of thousands of search results, or ranking second or third for something that “only” has around ten thousand?
Conversions are the name of the game. While you should by no means abandon conventional “head” keywords, long-tail keywords can often help you get more bang for your SEO buck. As we will see below, this has a lot to do with the added authenticity it has, how it structures its keywords, and the synthesis of single blog posts and variants thereof that it can promote.
When you studied Shakespeare in school, chances are your teacher told you that he uses iambic pentameter in his poems and plays. If you love literature and the Bard, this might really resonate with you, but otherwise you might have wondered when this would ever come back to life.
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Well, today is the day that knowledge suddenly becomes relevant again, because in the same way that iambic pentameter is the poetic meter most similar to natural English speech, long-tail keywords or SEO strategy are most similar to the way we actually look for things. What difference does that make? A lot, it turns out.
The unstressed-stressed syllabic pattern of iambic pentameter just feels “natural” to English speech patterns, which is part of the reason why Shakespeare’s best lines feel so organic to English-speaking audiences. Of course, making things “organic” is exactly what you want in the SEO game, and long-tail keywords capture that better than their shorter Google Ad Words-powered alternatives.
As the old saying goes, a thousand monkeys forever typing on typewriters will eventually produce Shakespeare’s work. SEO bots can produce some Google Ad Words baiting keywords. But just as those monkeys at typewriters could never have or capture the authentic genius of Shakespeare, so shorter SEO baiting keywords can never capture the nature of what we are really asking when we search for things.
Hamlet famously tells his actors to “as ’twere, hold up the mirror to nature.” He denies simplistic and exaggerated acting, arguing that good acting means authenticity, with art imitating life and vice versa.
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Much the same ethos is at work with long-tail keywords. They are much more targeted and focused than generalized, or “hot” keywords, and as a result, if used properly, they can be much more effective in converting clicks into positive traffic. Rather than opting for keywords that are more generalized and simplistic, long-tail keywords strive to reflect the structure and content of queries.
Really think about how you search for things when you type words online. Jeopardy fans rejoice because, as with the show’s famous answer format, we tend to search online in the form of a question. Search results often start with words that naturally start a question: “are…”, “is…”, “who…”, “where…”, “why…”, and so on.
Main keywords tend not to organize themselves like this, instead opting for a structure that is shorter and more generalized. Long-tail keywords, in contrast, structure themselves in such a way as to capitalize on specific niches.
For example, let’s say you are interested in a trip to London for a few weeks. Of course, you’ll want to make sure you reserve a place to stay in advance. Now switch roles and put yourself in the place of a hotel owner, bed and breakfast, an app like Airbnb, or another service that hosts guests looking for a place to stay while traveling. What type of keywords can you put in your content to generate the best results on Google?
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(Note: My wife is taking my daughter to London in a few weeks for her thirteenth birthday, so this is timely. She didn’t need my help planning it though.)
Your first instinct may be to include and bid on keywords such as “holiday London” or “hotel in London.” It is simple and generalized, and thus casts quite a large net, which would hopefully not catch you a few fish among the fishing around the web looking for a place to stay. However, while this impulse isn’t necessarily wrong per se, and that type of keyword strategy can be effective if used properly, it’s probably too general to make a huge difference to your hotel or bed and breakfast on its own.
First, because many people will be searching for generalized keywords like that, and so while it’s true that it may generate hits, it will do the same for the thousands and thousands of other local establishments in London and beyond. That’s hardly a way to make your service stand out from the pack. Even if you don’t care too much about the uniqueness of the articles on your site, you still need them to be unique and rank high enough in the Google algorithm to rank above the countless other search results – and “holiday London” alone will do almost certainly not doing work. What’s more, big companies bid big for those most basic search terms, so unless you think you can outbid big hotels or companies, you need another strategy.
Continuing with that London vacation example, one of the biggest ways you can generate more traffic to your site via a long-tail keyword is by making your keyword phrase specific enough to rank higher amid fewer results.
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In an example like ours, specializing your keyword with a more specific London location can be a great way to achieve this.
After all, London is huge. There is a lot of variation here, and therefore a lot of different options in terms of where one can stay besides just being “in London.” Harrow and Holborn are both technically in the London area, but they are very different from each other. Harrow is on the north-western edge of the Greater London Area, and is more residential and cheaper. Holborn, in contrast, contains the Charles Dickens Museum, the British Museum, and Bloomsbury, and is much closer to the heart of the city.
Therefore, instead of a main keyword of just “hotel in London”, a more targeted long tail keyword such as “great affordable hotels near Holborn” or “cheap hotels in Harrow” can be much more targeted and therefore yield positive results.
That being said, this approach is more focused for a reason. It is designed to drive traffic to more specific search results. As a result, using the same long-tail keyword for multiple articles will not work. It can cut into the individuality of each one, reducing their influence.
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You should therefore ensure that you develop and use new long-tail keywords for each new article. In a way, this should already be a given. Ideally, you want each article with a long-tail keyword to be specifically tailored to that keyword, and vice versa, in such a way that they complement each other perfectly and thus increase the niche search results for the content in question. So you ideally want to make sure you’ve coordinated your long tail keywords with the article beforehand, making sure the former is organically integrated into the latter.
That being said, there’s nothing wrong with writing variations of different long-tail keywords in separate blog posts and synergizing your content that way.
There is a proud tradition of classical music that does something similar, with composers taking inspiration from earlier basic themes and putting their own spin on them. The classic refrain “La Folia” is a theme that both Corelli and Vivaldi worked with, each producing similar yet distinct versions. Tchaikovsky has a beautiful piece entitled “Variations on a Rococo Theme,” and later composers would in turn riff on some of Tchaikovsky’s own themes.
The same basic idea is at play when you create long tail keywords that are similar, yet different from each other.
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Let us stick with our hotel example, and