The Boron Letters Audiobook
The Boron Letters Audiobook – Over the past few months, I have become a regular reader of the following issues of the Gary Halbert Newsletter. If you read his letters, you will understand why he is a copywriting genius.
The way he shares his knowledge of copywriting is by copying itself. The moment you get used to his writing style, you’ll always want to hear everyone he speaks.
The Boron Letters Audiobook
His copies have sold for millions of dollars. His best copy (arguably), the letter of the coat of arms from Nancy Halbert, has brought in hundreds of millions of dollars. And of course, he also has clones that don’t bring a dime.
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Gary went to prison in the early 1980s due to a failed business venture. His time in prison allowed him to think about a lot of things. During this time, he decided to write a letter to his son Bond every day. He did this for a few weeks.
After being released from prison, the letters were made public and published in a book called “Boron Letters”.
The purpose of the book is to share what Gary considers essential to life with his son. Then it is also to teach the basics of copywriting.
Gary spends a lot of time talking about health, fitness and other issues in the book. But this summary will only talk about his copywriting lessons.
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Today’s world is filled with entrepreneurs looking to sell what they have created. Gary thinks very differently. He’s not looking for products or services that will “change the world.” Instead, he focuses on the market. And this is the first lesson in the book: Become a student of the marketplace.
Find out what people buy. Gary notes that in many cases, people have the wrong idea of who they are as a buyer. For example, they may say they don’t like something, but they keep buying. He gave the example of a best-selling magazine that everyone he talked to claimed they didn’t read.
Likewise, just because a person claims the product does not mean that the person will open the wallet and take it. Gary insists on researching what people want, what they buy, and how they buy. The first lesson that resonates from the book is:
Gary attributes his success in copywriting to his sequence. Most marketers and entrepreneurs create a product or service first and then find the market for it. Gary discovers a market first, and this is what he teaches. Discover a market first and then create a product for that market.
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The reasoning behind this is that a hot product may not find a market, or the market may decide to be cold for the product. And that will lead to failure. But if the market is hot, the product doesn’t have to be great to win big.
And this is very true. For example, I will not buy farm equipment from you no matter how attractive the offer is because I do not work in agriculture.
A good copy is the result of a good series of due diligence as far as Gary is concerned. What you do before you write is just as important as how you write it. Your copy will be poor if you haven’t done your research well.
Gary emphasizes the importance of using the language of the audience to speak to them. In fact, your copy or ad should not be the same as the ad. If your ad or copy looks like an ad, it’s faulty. And here’s why.
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People don’t want to read ads – people only read what interests them. Your ad or copy should capture interest and attract potential customers. That’s the reasoning behind custom sales messages. It must synchronize with the reader.
For example, let’s say you’re offering a 50% discount on your product. The discount will grab the reader’s attention, but it may not lead them to a purchase decision. However, if you go ahead and come up with a good reason why you’re giving your 50% off, readers will become eager to take advantage of the situation.
Gary recommends writing as many relevant details as possible. People want to know as much as possible about what they want to buy. The best thing is to showcase, demonstrate significantly or let the reader test the product. But when all that is not possible, write as much detail as possible.
This is because details promote trust. If potential customers don’t believe what they’re seeing is real or genuine, they’ll obviously stay away from it.
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Gary passed away in 2007. But his letters and documents are still made available online by his sons, Bond and Kevin. Although he has passed away, he is still considered by many to be the greatest copywriter.
A publication by and for marketers. We publish marketing inspiration, case studies, career advice, guides, industry news, and more. Even if you’re not in marketing or interested in making a lot of money really fast, what you’re about to read will change your life forever.
You see, the letters that make up this book were written by Gary C. Halbert, who, confusingly, had no B.S. style, coupled with a brilliant and experienced marketing mind, nothing motivates you to get real insight into how to create amazing marketing campaigns that make millions and millions of dollars. la.
Many consider Gary Halbert THE BIGGEST COPY IN HISTORY, AND THEY MAKE A GREAT CASE.
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Gary has had more multi-million dollar winning campaigns in more industries than any other copywriter, dead or alive.
His offers, ADVERTISING, and other promotions generated sales that can only be measured in billions.
But, Gary Halbert is so much more than the TOP Gunner of copywriters, and he’s so much more than a marketing mogul. He’s also been a great mentor to many of today’s best copywriters and to his many fans around the world who read his BREAKING newsletter, Gary Halbert Letter.
In addition to being THE GUY WHO WROTE, one of the most widely mailed sales letters in history, Gary led a truly eccentric and fascinating life.
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His story is a rich true story and he once wrote.. “I was robbed, tied, gagged, blindfolded, threatened. I have made and lost millions of dollars. I have been mocked, ostracized, and plagiarized. I am also… both a warden and a prisoner. “
During his ten months at Boron Prison in California, the letters in this book were written to me, his youngest son.
Boron Letters is, without a doubt, the most personal. And ever since they were published, unbanned letters have become a cult taxonomy among marketers for good reason.
Simple Letters is designed to be a direct marketing basics course, as well as a life basics course. The letters were never meant to be REDUCED as they are. However, they were eventually published and the lessons in them changed many lives.
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To this day, I receive phone calls, letters and communications from all over the world from grateful fans to demonstrate how The Boron’s letters have changed their lives.
These letters are the greatest gift I have ever received, and in no time you will see exactly why.
Like I said, these money lessons were written in prison. When you’re surrounded by every kind of felon imaginable from coke dealers, mafia hitters, common killers, motorcyclists, bank robbers, embezzlers , etc… then you won’t, as I say, “wet feet, dry feet”.
THESE are ONLY DOWN versions of the most important secrets Gary has ever learned about wealth creation, and they explain exactly how to develop a “killer” marketing charisma in the first place.
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WISDOM OF BOOK includes everything from layouts to list development and selection; how to make a winning game plan.. and… everything in this book will also help you to create a profitable website.
I am a content writer for landing pages, homepages, social networks, blogs, websites, and more. Write sales articles. [email protected] These include books that are too “out there” and unrelated to copywriting, which are not helpful at all – especially for beginners. (“This Japanese flower arrangement book will teach you the principles of organizing a sales page!” 🙄)
I will try to hit the “hot spot” that no one else can touch… and provide you with the best books to learn copywriting, which will get you up and running much faster.
Also… I’ll also let you know in my opinion which of the “must-read” books are really overrated for copywriters in 2022.
Q1 Reading List
(Note: Unlike other “best copywriting” lists, none of these are affiliate links. My choices on this list are based solely on what I think. that the best books should be read, not how much money I can make from recommendations.)
If you’re new to copywriting, this is one of the most important books you’ll ever read.
Even if you don’t know John Carlton, you’ve read his inspired copy. He’s written some of the most famous quotes in advertising – like the “One-legged Golfer”, the “Nickel Letter” or the “Freedom Gun” commercial. And in this book, John will guide you step-by-step on how to